Olá, I’m Rui, a multidisciplinary designer and art director. I’ve studied ceramics, organised parties for hundreds of people when I was too young to legally drink alcohol, moved to London, gotten kicked out of Central Saint Martins, dealt art through a contemporary art gallery i co-founded in Soho, then moved back to Lisbon to focus on design / art direction. I’m now based in Södermalm, Stockholm, where I’m completing a degree in interactive art directing at Hyper Island.


Das Neue Alter is a personal ongoing project i co-founded, celebrating the stories, life, knowledge and fashions of the older generations.

The aim of this project is to go deep rather than wide, through interviews, photography and video, to document the ephemeral stories, big and small, that made these people who they are, from upbringing to passions, personal style, life stories, cultural influences and professional paths.

The web platform where the project will be, is currently under development but can be visited here and daily updates here.



S*M is a Lisbon based clothing brand by Portuguese fashion designer Sara Maia. We collaborated closely with the designer, observing the process of creating a collection to manufactoring and presenting on the runway. This project was created was Apelido & Apelido studio's first comission, coding and interaction by vasco.

S*M's website here

Cover video Daniel Martins




Once a month a make a playlist, a selection of music I enjoy complimented by some artwork cover. 

You can subscribe and listen here



Part of the Sang Bleu group, TTTism is the leading publishing and online platform dedicated to showcasing contemporary tattooing. With selected curated content and a rapidly growing global audience of over 400 k followers on instagram.

For this project, all content came directly from tttism's instagram account. We developed a dynamic feed, in which images change size according to their Popularity based on likes, a hashtag search system and the possibility of sharing and bookmarking posts. We took the tttism's audience instagram experience and maximized it. This project was developed for Gaspard+Bruno agency, collaborating closely with the Sang bleu creative team.


Apelido & Apelido is a design studio I co-founded with Vasco.
Active working with clients mainly in the culture sector, theatre, fashion, music & the arts. Our 1.0 website focused on creating an experience that mirrors us, rather than displaying client work. With that in mind we gave the possiblity of submiting drawings, messages or money, surprised by receiving thousands of drawings, creating an incredible free experience where we received from dicks to hate speech to incredible pieces of digital art. 

This project has been used tons of times as a reference + example of brutalist webdesign, like here or here, pretty cool.


The Ivory & Black gallery in London’s Soho was a contemporary art gallery that I co-created in 2011 and ran from 2011 to 2013. I led a team of 5 art professionals that worked with a total of 28 artists in London and Miami, created eleven exhibitions and published two books. I&B was my first array into entrepreneurship and allowed me to focus on leading the gallery’s creative direction and overseeing everything from brand and identity to interior design, communications, PR and art dealing. I was also responsible for a lot of the nitty-gritty of running an art gallery.



The Once a week I redesign an album record cover. I usually choose whichever album is being played more during the week, and all the covers are linked to spotify so you can have a listen to them.

The archive of covers can be found here

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I'm available for big and small projects or collaborations, remote or in real life. So if you need me, either shout my name under a full moon or email me

Olá, my name is Rui and I'm a Designer + Art director. I'm 1/2 of Apelido & Apelido Fellowship.

From Lisboa, based in Stockholm studying Interactive Art Direction at Hyper Island.

I do digital Art direction, creative consultancy, design, ui ux + solutions for digital products. Also do artworks and posters for interesting projects. 


On my spare time I collect interesting objects, feed my plants, listen to classical music, pile books and magazines, travel,  play magic the gathering. 

Things I want to do: Design a camouflage pattern, get a dog, work with European Space Comission, Attend the Bayreuth Festival, Design + produce clothes, work with Steve Reich, and Arvo Pärt, Art direct an Opera, and lots more.

Formalities: worked with clients from Corporate to Fashion, Startups to Concerts & Parties. Selected clients: Airbus Group, Jeffrey Deitch, Sara Maia, Sony Music Sweden, Bosch Siemens Hausgeräte, Sang Bleu, A CO Haus, Reif Life, Teatro Praga, EDF, Luxfrágil, Faber Ventures,  A.V. Farming, Stadin Ammattiopisto Helsinki, LaGrand Boutique, Leon magazine, Slanted, Good barber, Bike'n Connect, NomNom Insights & more. 

Last random obsession:

The visuals of saint prayer cards 



Football Team: 

Sporting Clube de Portugal